Outsourcing
Contract Staff
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| If your organization requires an onsite,
unbiased marketing advocate, full- or part-time, you can contract a Glass Group
marketing professional on an hourly, monthly or project basis.
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Marketing
& Communications Planning
Brand Management Consulting
Corporate Identity Packages
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| A great marketing plan is a strategic
roadmap for driving your organization, and a great brand strategy can steer
your customers toward a meaningful relationship with your company. From initial
planning to implementation, Glass Group Creative can take a lead role in
creating your marketing plans.
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Market
Research & Measurement
Customer Satisfaction
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The best foundation for great marketing
and communications strategy lies in knowing your customers. What do they think
about you? What do they wish you were doing better? They won’t tell unless you
ask. A research plan designed by Glass Group can provide:
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Candid feedback from your customers |
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Understanding of your key drivers of satisfaction
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Understanding which customers are more satisfied and why
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Testimonials for future marketing programs
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Glass Group Creative can help you ask the right questions, and create
actionable plans based on the answers. These strategies also apply to
employees. |
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| Event
Planning |
| A great event can engage all your
customers senses (yep, even smell) to reinforce your brand and create a real
connection with your organization. Events are a great way to launch a new
product or service, to reward employees, to generate leads or to thank
customers! Let us take your corporate event and transform it into a truly
unique experience.
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Web
Development
Search Engine Optimization
Electronic Communications
E-mail Promotions
Multimedia
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When used strategically, the internet
can solve the classic problem stated by department-store pioneer John
Wanamaker: "Half the money I spend on advertising is wasted; the trouble is, I
don't know which half!"
Every e-mail, web page, or e-newsletter item can be tracked and analyzed, then
refined based on the needs, desires and behaviors of the customer. Let us show
you how to drive customers and potential customers to your site, keep
them there, and learn from what they’re looking at.
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| Graphic
Design |
| Whether it’s print advertising, direct
mail, sales collateral, identity packages, invitations or any other project
that needs creative flair or professional polish, Glass Group Creative’s team
of designers can give you the look you need within your budget. |
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| Writing & Editing |
William Carlos Williams wrote “It is
dangerous to leave written that which is badly written. A chance word, upon
paper, may destroy the world.” Bad copy might not be the end of the world as we
know it, but let’s not take any chances! Let Glass Group Creative transform and
unify your copy across all points of contact, including:
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Sales Literature |
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Articles |
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Web Content
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Speeches
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Brochure Copy
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Newsletters
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Creative/Ad copy
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RFP’s
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Proposals
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Press Releases
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Media Kits
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Executive Bios
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Direct Mail
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Fundraising Appeals
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Annual Reports
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Case Studies
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Copy Editing
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